SportsIntelligence

THE PROBLEM

Sports organizations run on fragmented systems.

Teams, schedules, tournaments, communication, evaluations, events, payments and athlete development live across disconnected systems, spreadsheets, messages and people's heads.

That fragmentation isn't just inefficient. It creates real problems on the court and across the organization.

01

Last-minute changes get missed.

A tournament changes a game time or venue, but the information doesn't reach everyone quickly enough. Players arrive late, go to the wrong location or miss the game.

02

Real-world conditions are disconnected.

A storm, accident or changing traffic conditions threatens arrival times, but the schedule doesn't understand what is happening on the road.

03

Player disengagement is seen too late.

Signals that an athlete is becoming frustrated or disconnected exist across interactions and activity. Too often, the club discovers the problem when the player quits or moves elsewhere.

04

Coaching and understanding diverge.

A coach believes a concept has been taught and understood. The athlete hasn't actually mastered it. Performance suffers and frustration grows on both sides.

05

Evaluations become dead data.

Tryout evaluations capture valuable observations, but when they are isolated from ongoing development, coaches and athletes lose the ability to connect an evaluation to what happened afterward.

The information is there. Fragmentation keeps it from becoming useful intelligence.

THE SOLUTION

Connect the operations. Know sooner. Act faster.

Sports Intelligence connects team operations, schedules, communication, competition, events and payments in one platform. Organizations can adopt practical capabilities alongside existing systems, without replacing them all at once. That working foundation supports a longer-term vision of intelligence that connects activity across the organization and helps people act with context.

Less searching. Fewer surprises. Earlier intervention. Better prepared teams. Easier operations.

01

KNOW SOONER

See what changed.

Know when schedules, venues, opponents or other important information changes without constantly checking for it.

02

FOCUS ATTENTION

See what needs attention.

Existing Event Operations capabilities surface readiness gaps and operational risks. Future intelligence aims to add context around athlete development and disengagement.

03

ACT WITH CONTEXT

Know what to do next.

Future Combined Intelligence aims to turn connected context into useful guidance so coaches, families and organization leaders spend less time finding information and more time acting on it.

The platform connects the facts. The intelligence makes people's lives easier.

As more activity becomes connected, Sports Intelligence can recognize more relationships, preserve more context and provide more useful intelligence over time.

BUILT DIFFERENTLY

Most sports software owns a workflow. Sports Intelligence connects the operation.

The sports technology landscape is built around point solutions. Team platforms manage rosters and schedules. Tournament systems publish events and brackets. Communication tools connect people. Payment systems move money. Video and statistics products capture what happens in games. Each sees one part of the sports operation.

Sports Intelligence is built around the connections between them. Because teams, athletes, coaches, events, competition, communication and finances operate through the same platform, everyday activity creates connected signals that isolated applications cannot create on their own. Those signals become the foundation for intelligence across the operation.

THE PRODUCT

The foundation is already running.

Sports Intelligence is working software, not a platform concept. Teams and organizations can already run everyday operations, communication and events while the activity they create becomes connected context for the intelligence layer.

Sports Intelligence connected operations dashboard — CONNECTED OPERATIONS **See what needs attention.**

Schedules, messages, activity, tasks and tournament alerts come together in one operational view.

Sports Intelligence team operations — TEAM OPERATIONS **Run the team.**
Teams, rosters, schedules and the relationships between athletes, parents and coaches.

Sports Intelligence communication — COMMUNICATION **Keep the conversation connected.**
Posts, messages, polls and conversations stay connected to the teams, people and activity they are about.

Sports Intelligence event operations — EVENT OPERATIONS **Operate complex events.**
Requirements, tasks, ownership, assignments and operational readiness managed in one connected workspace.

WORKING TODAY One operating foundation. Multiple capabilities already running.

Team Operations

Manage teams, rosters, schedules, practices, games, tournaments, attendance and the relationships between athletes, parents and coaches.

Communication & Coordination

Keep posts, conversations, polls, comments, media, notifications and schedule changes connected to the teams and activity they belong to.

Event Operations

Plan and execute complex events through structured requirements, tasks, ownership, assignments, dependencies, staffing, readiness and verification.

Integrated Payments

Collect and manage registrations, team fees and other payments directly within Sports Intelligence, with integrated support for platform fees.

INTELLIGENCE ALREADY IN THE PRODUCT

Connected facts become useful intelligence.

Competition Intelligence

Tournament Watcher monitors tournament changes, while Scouting Reports turn opponent history and results into actionable competition context.

Event Intelligence

Use requirements, dependencies, assignments, staffing, schedules and execution status to understand readiness, identify risk and surface what needs attention.

Every schedule change, conversation, event, game, tournament and transaction adds context to the same connected sports model.

INTELLIGENCE IN PRACTICE

Competitive basketball has the data. We turn it into intelligence.

Tournament Intelligence is the first expression of the larger Sports Intelligence model. It solves immediate problems in competitive basketball today while beginning to build the competition history and connected context that can power intelligence across the platform.

1

MONITOR

Tournament Watcher

Continuously monitor tournament schedules, opponents, venues and bracket changes, surfacing what changed without requiring coaches and families to repeatedly check tournament systems themselves.

Stop checking. Know when something changes.

2

UNDERSTAND

Scouting Reports

Turn accumulated opponent history, results and available performance data into structured, opponent-specific scouting intelligence for a level of basketball where traditional scouting infrastructure is largely unavailable.

Bring structured opponent intelligence to youth basketball.

3

ACT

Coach's Game Summary

Bring schedule changes, opponent intelligence and relevant game context together so coaches can quickly understand what changed, what matters and what comes next.

Turn connected intelligence into decisions.

FIRST PREMIUM CAPABILITY

Working intelligence with a defined path to revenue.

Tournament Intelligence is the first premium capability available across the Sports Intelligence platform, with seasonal access for families, coaches, teams and clubs.

PARENT From $19 per team / season

Tournament Watcher access, with Tournament Watcher + Scouting Reports packages available from $39.

COACH + TEAM $59–$149 per season

Individual coach access or intelligence access across an entire team.

CLUB From $299 per season

Includes up to five teams, with additional teams available as the organization expands.

Pricing varies by season length. Spring/Summer packages are priced higher to reflect the longer competitive season.

ALREADY OPERATING AT ECOSYSTEM SCALE Tournament Watcher is building a competition intelligence dataset at ecosystem scale.

302,672 Team-tournament entries observed in 2026

4,915 Conventional tournaments observed in 2026

Tournament Watcher continuously observes public tournament systems for schedules, teams, opponents, venues and changes as events unfold. Every observation adds to a growing competition history that does more than power alerts. It becomes context for scouting, teams, coaches, events and organizations throughout Sports Intelligence.

Tournament Intelligence is the beginning, not the boundary. → As events, organizations, athletes, communication, games and performance become connected, the same intelligence model expands across the sports ecosystem.

REAL WORLD PROOF

Built for real decisions. Proven in competition.

Sports Intelligence isn't only a technology concept. Its intelligence has already helped coaches prepare and make decisions at the highest level of competitive youth basketball.

HOUSTON HOOPS • 14U JR EYBL

Intelligence coaches actually used.

Coach Temaine Wright used Sports Intelligence Scouting Reports during the team's run at the 2026 Nike Nationals EYBL tournament and credited the reports with making the difference in multiple wins.

After seeing the reports in use, other Houston Hoops coaches asked for access.

THE EARLY SIGNAL When the intelligence helps coaches make better decisions, they want more of it.

ORGANIZATION-LED GTM

Win the organization. Expand through the network.

Organizations adopt Sports Intelligence across their teams, creating immediate distribution to coaches, athletes and families. Core access is free when the organization processes the required transaction volume through the integrated payment platform.

1

WIN Club / Organization One relationship • Organization-wide adoption

→

2

ACTIVATE Teams + Families Everyday operations create participation and transaction volume

→

3

PROVE VALUE Premium Capabilities Free trials put higher-value features into real workflows

→

4

CONVERT + EXPAND Paid Capabilities + Intelligence Organizations, coaches or parents can keep the features they value

Organization adoption creates distribution. One club relationship can put Sports Intelligence into the everyday workflow of multiple teams, coaches, athletes and families.

Value creates expansion revenue. Transaction volume supports the core platform. Premium trials demonstrate additional value, creating opportunities for organizations, coaches and parents to become paying customers.

MARKET OPPORTUNITY

Start with competitive basketball. The initial market is already substantial.

Sports Intelligence does not need to capture the entire youth sports economy to build a meaningful business. Competitive basketball alone represents tens of thousands of teams, thousands of tournament events and significant payment activity already flowing between families, organizations and tournament operators.

50K–100K Estimated U.S. competitive basketball teams

302,672 Team entries observed in 2026 tournaments

4,915 Conventional tournaments observed in 2026

FAMILIES → ORGANIZATIONS $800M–$1.6B

Estimated player registration volume based on 50,000–100,000 competitive teams, 10 athletes per team and an average $1,600 registration fee.

→

ORGANIZATIONS → TOURNAMENTS ~$93M

Modeled tournament registration volume across the 302,672 team entries already observed by Tournament Watcher in 2026.

→

SPECTATORS → TOURNAMENTS ~$113M

Modeled gate activity using 10 athletes per team, 1.5 paid spectators per athlete and a single $25 admission per spectator.

A deliberately narrow view of the opportunity. This model focuses on operational payment activity Sports Intelligence can naturally participate in: player registration, tournament registration and spectator admission. It intentionally excludes concessions, merchandise, sponsorships, travel, lodging and other ancillary spending. It also excludes potential revenue from premium Sports Intelligence capabilities.

THE CORE PLATFORM MODEL

Free to the organization. Revenue-generating from the start.

Organizations that process qualifying transactions through Sports Intelligence/FOP can receive the core organizational software without a separate software subscription. A representative club can generate transaction revenue before purchasing a single premium capability, removing a software-subscription barrier while establishing an economically productive relationship from the start.

WINTER 10 Teams 100 athletes • $1,200 each $120K Registration volume

FALL 20 Teams 200 athletes • $1,200 each $240K Registration volume

SPRING / SUMMER 30 Teams 300 athletes • $2,000 each $600K Registration volume

ANNUAL REGISTRATION VOLUME $960,000

SI PLATFORM FEE 1% Modeled qualifying registrations

ILLUSTRATIVE ANNUAL TRANSACTION REVENUE $9,600 From modeled registrations

ILLUSTRATIVE SCALING SCENARIO 50 comparable clubs × $9,600 = $480,000

Potential annual registration platform revenue if all 50 clubs process the modeled registration volume through FOP.

EXCLUDES

Tournament transaction fees
Gate admission fees
Organizational subscriptions
Premium intelligence revenue

Illustrative example assumes 10 athletes per team. Across the seasonal registrations shown above, the weighted average registration fee is $1,600 per athlete. Sports Intelligence revenue assumes a 1% platform fee passed through to the payer as part of the transaction. The 50-club scenario is illustrative only—not existing revenue, contracted ARR, or a claim that every club generates $9,600 annually.

BEYOND THE INITIAL MARKET $40B+

Competitive youth basketball is the initial market. Planned expansion includes other youth sports, high school athletics, collegiate athletics and advanced sports intelligence markets. Professional sports represents a longer-term opportunity. The $40B+ figure describes the U.S. youth sports economy only, not the combined size of these expansion markets.

METHODOLOGY & SOURCES

Tournament activity is based on first-party Tournament Watcher data through September 21, 2026, limited to observed events lasting seven days or fewer. National competitive-team count is an estimated range. Player registration volume assumes 10 athletes per team and a $1,600 average registration fee, consistent with the representative club economics shown above. Tournament registration is modeled using conservative fee assumptions by event duration. Gate activity assumes 1.5 paid spectators per athlete and only one $25 admission per spectator, regardless of tournament duration. Broader youth sports market context: PwC, Sports Industry Outlook 2026.

WHY NOW

The signals finally exist. The technology can finally make sense of them.

Youth sports has become increasingly digital, but the activity is still fragmented across operational systems. Schedules, communication, payments, tournaments, video, statistics and athlete activity now create a growing stream of digital signals. What has been missing is the ability to connect that activity economically and turn it into useful intelligence.

01 Sports operations are becoming digital.

More of the activity surrounding teams, athletes, events, payments and competition now happens through software, creating signals that previously disappeared into paper, spreadsheets and disconnected communication.

02 Cloud economics make connection practical.

Modern infrastructure makes it practical to retain operational history, connect relationships across the sports ecosystem and continuously process activity at a scale that would previously have required far greater capital.

03 AI changes what software can understand.

Connected activity no longer has to remain passive data. AI can help interpret large amounts of operational context, identify relationships and turn accumulated signals into intelligence people can act on.

04 Building the platform requires less capital.

AI-assisted development allows an experienced technical founder to implement, test and iterate much faster while architecture, domain modeling and product decisions remain founder-led. That changes the economics of building a broad vertical platform.

The opportunity is not that youth sports suddenly appeared. The opportunity is that its activity is increasingly digital, the signals can now be connected, and modern AI can turn that connected history into useful intelligence.

BUSINESS MODEL

Three revenue streams. One connected platform.

Sports Intelligence aligns its economics with the activity already happening inside a sports organization, while creating additional paid value as the platform expands. Transaction revenue supports the core platform; planned subscriptions provide an alternative for organizations that do not process qualifying transactions through FOP.

1 · TRANSACTION REVENUE Platform fees from qualifying payments.

Platform fees are earned from registrations, tournament entries, gate admissions and other qualifying payments processed through Sports Intelligence/FOP.

Qualifying FOP activity can provide the core organizational software without a separate subscription.

2 · ORGANIZATIONAL SUBSCRIPTIONS A planned alternative to qualifying FOP processing.

When the full Organization Operations Platform (OOP) becomes available, organizations that do not process qualifying transactions through FOP can subscribe directly for the organizational software.

Planned full OOP pricing: $5,000–$10,000 annually per organization. This is an alternative, not an automatic added fee.

3 · PREMIUM INTELLIGENCE Paid intelligence where value is proven.

Working competition capabilities provide the starting point for paid value. Future premium capabilities would extend into performance, Communication Intelligence, knowledge and athlete development for organizations, coaches and families.

Free trials put capabilities into real workflows before asking customers to pay for value they choose to keep.

EXPANDING REVENUE SURFACE More intelligence creates more opportunities to deliver paid value.

Competition Intelligence Performance Intelligence Communication Intelligence Knowledge Intelligence Athlete Development Intelligence

The core platform is not simply a free product waiting for an upgrade. Qualifying transaction activity can make the relationship economically productive before premium capabilities generate additional revenue; a paid full-OOP subscription is planned as an alternative for organizations without qualifying FOP processing.

PRODUCT ROADMAP

One platform, progressively expanding.

Sports Intelligence is not a collection of independent products. Each new capability extends the same connected operating model, building on infrastructure, relationships and data already in place.

STAGE 1 — WORKING FOUNDATION

Working capabilities that support everyday sports activity.

Teams, communication, events, competition and payments are already creating connected operational data across the platform.

OPERATIONS Team Operations

Rosters, schedules, practices, games, tournaments, attendance and relationships.

OPERATIONS Communication

Posts, conversations, polls, comments, media and notifications.

OPERATIONS Schedules + Event Operations

Schedules, planning, requirements, tasks, ownership, staffing, readiness, risk and execution.

INTELLIGENCE Tournament Watcher

Tournament monitoring and notifications when games or schedules change.

INTELLIGENCE Scouting Reports

Opponent game histories, results and common opponents for game preparation.

FINANCIAL Integrated Payments

Payment processing for registrations, team fees and other transactions.

STAGE 2 — ORGANIZATIONAL INTELLIGENCE

Extend the operating model across the entire organization.

Current and upcoming development, progressing from OOP Phase 0 toward the full Organization Operations Platform.

OOP PHASE 0 → FUTURE FULL OOP Run more of the organization in one connected system.

OOP Phase 0 is the initial organizational foundation. The full OOP remains future development, extending teams and events into broader organizational operations and intelligence.

Organization Structure + ProgramsConnect the organization and the activities it delivers.

Registration + Financial OperationsExtend participation and payment workflows across the organization.

Tournament ManagementCoordinate competition within the shared operating model.

Resources + FacilitiesConnect operational needs with available resources.

Capacity + ForecastingDevelop visibility into constraints and future demand.

Organizational Health + RetentionBuild context around participation, engagement and continuity.

These are progressive development areas. Full organizational intelligence is a future capability, intended to help operators anticipate constraints and focus attention where it matters.

STAGE 3 — PERFORMANCE AND KNOWLEDGE INTELLIGENCE

Connect what coaches observe with how athletes develop.

Future capabilities would bring game analysis, coaching knowledge and athlete development history into the connected platform.

Notebooks

Connected coaching observations, knowledge, documents and media.

GameFlow

Structured game and performance analysis, supported by game events and statistics.

Performance + Mindset

Athlete development history and future performance and mindset intelligence.

STAGE 4 — COMBINED INTELLIGENCE

More connected activity creates more valuable intelligence.

Future Communication Intelligence, Relationship Intelligence, Mindset Intelligence and Organizational Intelligence would amplify one another as more context becomes available. Connecting these domains could support cross-domain recommendations and Gravity intelligence related to attraction and retention.

Learning from actions and outcomes is part of this future vision. Advanced AI and Combined Intelligence are not operational capabilities today.

SHARED ARCHITECTURAL VISION Facts → Signals → Intelligence → Actions → Outcomes → Learning

The shared operating model, relationships, identity and accumulated history provide the foundation for every stage. The architectural vision connects facts to signals and intelligence, then actions and outcomes that can inform future learning.

One foundation. Progressive capability delivery. These stages extend one connected platform rather than separate, disconnected software products.

COMPOUNDING INTELLIGENCE

Every intelligence makes every other intelligence more valuable.

Sports activity does not happen in isolation. Performance, mindset, communication, events, finances and relationships affect one another. As Sports Intelligence connects more of that activity, intelligence from one part of the platform can add context to another. The examples below illustrate the future Combined Intelligence vision, building on working operational and competition capabilities.

Mindset Intelligence → Performance Intelligence

Changes in mindset can provide context for changes in athlete performance and development.

Communication + Relationship Intelligence → Engagement + Development

Communication context and relationship history can add meaning to participation, performance, engagement and retention.

Event Intelligence → Financial Intelligence

Operational risk, staffing, attendance and execution can help explain event costs, revenue and financial outcomes.

Performance + Mindset + Communication → Gravity

Future Combined Intelligence could help explain attraction, retention and movement across athletes, coaches, teams and organizations.

FUTURE DEVELOPMENT

COMMUNICATION + RELATIONSHIP INTELLIGENCE

Understanding people changes outcomes.

Different athletes respond differently to coaching, feedback, encouragement, correction and communication. An approach that motivates one athlete may discourage another.

Sports Intelligence aims to connect appropriate communication context, coaching observations, participation, performance and relationship history to help coaches and organizations communicate more effectively.

POTENTIAL VALUE

Better communication
Stronger relationships
Greater engagement
Improved athlete development
Reduced avoidable participant churn

Contextual guidance, not rigid classification.

The goal is to help people make better-informed decisions, not label athletes or replace the judgment of coaches, families and organizations.

RESPONSIBLE USE

Any future guidance would require youth-appropriate privacy, meaningful consent, carefully defined access controls and responsible use of personal information.

THE COMPOUNDING EFFECT Intelligence amplifies intelligence.

Each new intelligence does more than add another capability. It adds context to what Sports Intelligence already understands, creating new relationships across performance, people, operations and outcomes. The value comes from the connections between them.

YOUTH PRIVACY BY DESIGN Compounding intelligence requires responsible data stewardship.

Sports Intelligence is being designed with youth privacy as a foundational platform concern, including age-aware identity, guardian relationships, consent, appropriate access controls and responsible data retention. Individual athlete information and aggregate organizational intelligence are treated as distinct uses of data.

DEFENSIBILITY

The moat is not a feature. It is accumulated intelligence.

Sports Intelligence connects working team operations, events, schedules, communication, payments and competition. Everyday use creates the foundation for future Combined Intelligence. Organizations can adopt these capabilities alongside existing systems, with full OOP and game activity planned to extend that foundation over time.

OPERATIONS Run the organization

→

SIGNALS Capture what happens

→

INTELLIGENCE Connect history and context

→

COMPOUNDING VALUE Get smarter over time

As those signals accumulate across athletes, coaches, teams, organizations and competition, the platform develops connected history and context that a new entrant cannot recreate by simply copying features. The longer an organization operates through Sports Intelligence, the more the platform knows and the more valuable that intelligence becomes.

COMPANY + FOUNDER

Built by an experienced operator. Shaped inside the market.

JKW Sports Intelligence is completing its formation as a Delaware C-Corporation to build and commercialize Sports Intelligence, a connected operating and intelligence platform for sports.

FOUNDER

Ken Wallace

Founder • Software Architect • Entrepreneur

View LinkedIn Profile →

Ken is a technology architect and entrepreneur who has built and sold businesses in multiple industries. Technology was a driving force behind both Sierra Radiation Dosimetry and JKW Home Services, where software, automation and connected operating systems were used to create more efficient and scalable businesses. He designed and built the technology foundation behind Sports Intelligence and continues to lead the product, architecture and intelligence strategy.

Sports Intelligence grew from years of firsthand exposure to competitive youth sports and the operational problems surrounding teams, tournaments, communication and organizations. Those relationships provided access to real workflows and real competition, allowing the platform to be developed alongside the people using it rather than from assumptions about how the sports industry operates.

PROVEN BUILDER Sierra Radiation Dosimetry + JKW Home Services

Built and sold two businesses in different industries, with technology serving as a driving force behind the operations, efficiency and competitive advantage of both.

TECHNICAL FOUNDER Architecture + Product

Architected and built the connected domain model, operating platform and intelligence foundation behind Sports Intelligence.

INSIDE THE MARKET Deeply Connected to Competitive Youth Sports

Years inside competitive youth sports through multiple children, relationships with coaches and club directors, and direct exposure to clubs competing at the highest levels have provided firsthand visibility into how teams and organizations actually operate and where existing systems fall short.

CAPITAL EFFICIENCY

A substantial platform already built with founder-level resources.

Sports Intelligence enters commercialization with working software, a shared technical foundation and real-world product validation already in place. Capital can be directed toward adoption and expansion rather than funding the platform from scratch.

FROM BUILDING TO DISTRIBUTION The foundation exists. The next priorities are commercialization and customer adoption.

Team operations, communication, event operations, competition intelligence and integrated payments are already running on the same connected platform. The next phase is expanding adoption and turning real-world validation into repeatable distribution.

ARCHITECTURE CREATES LEVERAGE Build once. Extend repeatedly.

New capabilities extend a shared domain model, identity system, relationships and operational data rather than requiring independent products and technology stacks.

AI-ASSISTED DEVELOPMENT Accelerate execution without outsourcing the decisions.

AI-assisted development accelerates implementation, testing and iteration while product architecture, domain modeling and technical direction remain founder-led.

The foundation is already running. The next stage is commercialization, broader adoption and progressive expansion of the intelligence platform, building on technology and architecture that already exist.

Building the intelligence layer for sports.